“Along with creating a ‘wow’ factor for the patient and showing them you’re not like the dentists of our parents’ generation, the right technology gives you the flexibility to come up with solutions for every individual patient,” he says. Investing in the latest technology can be costly, but Irby says the right tools can make appointments more efficient and patients more comfortable. Memories of loud noises and lengthy, painful procedures can hinder patients from keeping up with dental care.

“Many people won’t know the difference between advanced dental technology, but everybody will know the difference between an average staff and an amazing staff.”ģ mins - Zocdoc 3. “Make it your goal to have the friendliest dental staff in your market,” suggests Tyson Downs, owner of Titan Web Agency, a dental marketing agency. You may provide hands-on care, but your front desk employees and dental hygienists set the tone for the entire office. Hire quality staff.Ĭreating the best dental experience possible starts with your staff. Below, find five dental marketing tips to make your office stand out, according to industry experts. Setting your dental practice apart from the competition can help you create a loyal patient base that makes and shows up for appointments, and refers friends and family members.

Busy schedules, negative past experiences and even dental phobia can cause people to put off the visits that keep you in business. As a dental professional, you’re probably well aware that patients don’t always prioritize keeping up with their appointments.

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